Project Instructions (F21)

Project 2: Photography

  1. Choose a story you can use photos to tell. Examples:
  • A car being worked on or restored
  • A gardener prepping and planting spring a spring garden
  • Students volunteering this Saturday
  • Food bank packing and handing out food boxes
  • Someone painting a house
  • A band practicing or performing
  • Students enjoying campus on a spring day (early morning or evening for that color!)

NOTE: This should not be a step by step series. I purposefully left cooking off the above list because I always get at least a couple step-by-step pasta or taco stories, which aren’t all that interesting. Too much food art, not enough people doing things.

This list could go on and on, but it has to have at least one human subject and be visual — don’t make this hard on yourself by choosing something that will not allow you to get various types of photos and composition.

2. Take a lot of photos. Remember to get wide, medium and tight. Show the reader where this is, but also get tight detail shots that can be really visually interesting. Experiment with composition. Try getting one wide/establishing shot, lots of “medium” shots and a few “tight” or detail shots. You might shoot 50 photos.

3. Take notes and talk to the subjects. Get the correct spelling of their names and some information about whatever it is they are doing.

4. Now edit your photos down to five or six that work together to tell a story. Remember, you want technically good photos with interesting composition and eye-catching visual interest. You also want each of your photos to look different — variety in angles, composition and each photo showing a different part of the overall story.

5. Write captions for each of your photos.

6. Post all your photos and their captions (use the caption option when you load the images into the media library or straight into your post).

7. Give the story a headline.

You will be graded on:

  • Human subject (6 pts)
  • Variety of shots (wide/medium/tight) — and visual interest (10 pts)
  • Photo composition techniques (10 pts)
  • Photos work well together to tell a story (6 pts)
  • Photos are candid, NOT posed (6 pts)
  • Captions are complete (6 pts)
  • Clean backgrounds (6 pts)

Project 1: Typography/Color


Create a flyer (something to be handed out or hung on the wall) and two social media posts (one for Facebook and one for Instagram) advertising a tutoring program for high school students. Here is the “inspiration piece” — a real flyer that needs redesigned.

A few rules:

  • Use the same fonts, styles and colors so the three pieces go together
  • Probably start with the 8.5″ x 11″ flyer and then adapt
  • You may reorder content.
  • You may edit words/phrases slightly, but all content/ideas must be used.
  • You are limited to one or two fonts.


Flyer – 8.5 inches by 11 inches
Facebook post – 1,200 x 628 pixels
Instagram post – 700 x 700 pixels


You need to stick with the school district’s color palette:


You may use these icons. The folder has both a white and a black version of each icon. Don’t go overboard with the icons. You might use a few of them, but you could also definitely use just one.

Download this folder with the images:

What you will be graded on:

  • Hierarchy (& use of weight, size, color, case to achieve it)
  • Attention grabbing headline
  • Typeface choices (fits content and readability)
  • Type sizes, leading, tracking, justification, etc.
  • Information organization
  • Readability
  • Use of color
  • Overall effectiveness (The walk by test — would I look at/read it? The scroll by test — would you stop on it if scrolling through social media?)